iRobot: Make the invisible visible


For house cleaning, it’s always easy to clean the visible dirts, however, there are still innumerable dusts hiding inside the carpet, gaps, and around the corner. The dusts maybe successfully fool your eyes, but it will never escape from the chasing of our iRobot Roomba.

Cooperating with 3 top popular talk show celebrities, whose personalities represent three types of invisible dusts. According to the personalised media buy, customers will receive different wechat moment ads on the phone, showing their ‘hidden personalities’ have being revealed by iRobot. It achieves the interest to click and see how our product discover the ‘invisibles’ and clean them all. The Campaign successfully delivery our product superiority and make a social hot topic during the launch time.

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